Vision, Corporate Mission & Core Values


To be the preferred premier insurance solutions provider.
Corporate Mission
Our primary focus is to provide innovative insurance products supported by customer-centric service excellence. We aim to provide our insured an easy channel for all their insurance needs.
Our brand is representative of the way we conduct ourselves and the approach to organisational development. We aim to create an environment for our people that is fair, caring and accountable.
Our drive is to create value for our stakeholders, anchored to our vision and corporate mission. We strive for sustainability through financial and technical strength based on recognised and proven standards.
Our Core Values represent the way we conduct ourselves and our responsibilities to our Insured, our stakeholders, our people and our community.
L :            Aspire to be the LEADER in the insurance industry in Malaysia and in the region.
O:           Commitment to Operational Excellence guided by integrity and professionalism.
N:           Creating New and Innovative market-relevant insurance products.
P:            Providing a fair, caring and merit based working environment.
A:            Adopting a proactive and accountable approach to stakeholders.
C:            Crafting a premier insurance brand identified for good corporate governance and corporate responsibility.